​​Health Promotion Innovation

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Sue Herdman, Director of Project Management


With over 15 years of experience in developing and executing health communication programs, Sue has had the opportunity to hone her skills across the project management spectrum, including content development, regulatory approval, creative direction, and account administration. Of note, however, is a significant body of experience in the development of continuing health education for physicians and allied healthcare professionals.

Outside of work, Sue and her husband are undertaking on a labour of love renovating their home and enjoy spending time outdoors with their two energetic Labradors Erin and Simba.

Joelle Trudeau, Director of Operations


Joelle Trudeau is an extremely organized and detail oriented administrative professional, fully bilingual in French and English. She has a profound ability to work effectively alone or as part of team and cultivate solid internal and external working relationships. Joelle’s wealth of knowledge is expansive with over 10 years of experience expertly coordinating projects in a wide range of industries, including construction, engineering, and health promotion fields.

Cynthia Hastings-James, Vice-President, Co-Founder


With over 20 years in digital marketing and healthcare, Cynthia brings a wealth of knowledge and experience to Cookson James Loyalty.  She served at the Director and Vice-President level of several agencies including Leo Burnett, Medicus and Discovery Canada, focusing on health-related programs.  In 2004, Cynthia joined mdBriefCase Inc. and established rxBriefCase.com, the leading provider of Canadian pharmacist continuing education.  Cynthia was President of rxBriefCase from 2005-2010.

Susanne Cookson, President, Co-Founder


Known for her creativity and innovation, Susanne has over 20 years in the healthcare sector with significant accomplishments along the way.  While in Health Promotion at the Heart and Stroke Foundation of Ontario, Susanne has developed over 50 patient and consumer educational resources and programs, including a health television series and pan Canadian school site health promotion programs.  To further add to Susanne’s profile, she has had 10 years of Canadian and international sales and marketing experience in the pharmaceutical industry .  Her outstanding performance was recognized in 2006 as she was inducted into the Canadian Healthcare Marketing Hall of Fame. 

Our Management Team