Brand manufacturers may have strained relationships with pharmacy, while established generic manufacturers have had a foothold in working with retail pharmacy. The legislation has changed across Canada to “contain” rebates from generic manufacturers, thus reducing (the profitability at the retail pharmacy level and forcing change at the traditional wholesalers).
Leveraging this new dynamic, Cookson James Loyalty, has developed an innovative and cost effective Brand Direct strategy. It provides brand manufacturers with a way to “own” the relationship with the customer and the related transactional data.
The new “Brand Direct” model is a white-labelled approach to selling direct from manufacturers to customers, including branding, customer services, invoicing and full logistics support.
Please contact us for more information.