About Us

Cookson James Loyalty (CJL) provides turn-key solutions that evolve consumer health behaviour change and streamline point-of-care interventions. Our mission in Health Promotion Innovation includes all stakeholders in a “coordinated assault” to change the face of healthcare in Canada.

Cookson James Loyalty was founded in February, 2010 by Susanne Cookson and Cynthia Hastings-James.


More about our team.



Our solutions employ a complex system of behavior modification strategies combined with targeted incentives to drive action. Rewarding Health RESULTS is our passion.

Please contact us for more information.

Advisors and Collaborators:

Dr. Arya M. Sharma, MD/PhD, FRCPC is Professor of Medicine & Chair for Cardiovascular Obesity Research and Management at the University of Alberta, Edmonton, Canada, Medical Director of the Edmonton Capital Health Region’s interdisciplinary Weight Wise Program, Scientific Director of the Canadian Obesity Network.

Michael Boivin, PharmD and President, CommPharm medical writing

Dr. Richard Tytus., MD, BscPhm, Researcher & Associate Clinical Professor McMaster University Carol Dombrow, Registered Dietitian

Stephen McGarvey is a world-leading authority on unconscious communication, persuasion, and influence. Mr. McGarvey is a Certified Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP) and a Certified Master Hypnotist.

Joan Wharf Higgins, Ph.D., Professor, Canada Research Chair, Health & Society, School of Exercise Science, Physical & Health Education University of Victoria