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Cookson James Loyalty Inc. is dedicated to changing the face of healthcare through evidence-based innovation. Our flagship wellness incentive platform, BestLifeRewarded has been recognized globally as a gold standard for advancing sustainable health behaviour change.

​​Health Promotion Innovation

Healthy Rewards for a Healthier You!


It’s no secret that Canadians are struggling to maintain a healthy body weight, eat right, and get enough physical activity to promote health and prevent the early onset of chronic disease. BestLifeRewarded the only platform that combines reward incentives with best practices in sustainable health behaviour change. Find out how BestLifeRewarded will benefit your organization.

Redeeming Behaviours: The Influence of Incentive-Based Programs on Behaviour Change. New White Paper Now Available.​​


TORONTO, June 7, 2016 /CNW/ - Many Canadians probably know that they should improve their health, but find it difficult to shed old habits in circumstances that "conspire" against them. Achieving even a "modest" 1% lower prevalence of smoking, excess weight and physical inactivity would save an estimated $8.5 billion toward the cost of preventable chronic disease in just 15 years